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"Standard design is like buying a one-size-fits-all dress—it rarely works," says Dana Bass of Dana Bass Designs.
Which is why the award-winning interior designer and ASID chair places utmost importance on creating unique spaces that speak directly to her clients. After graduating cum laude with an interior design degree from The Art Institute of Dallas, the registered interior designer and 15-year industry veteran launched her career in hospitality design, which ignited her love of creating truly original spaces. She has since completed projects worldwide, always ascribing to the theory that a home should evolve to reflect how her clients’ grow and change. “My goal is to change peoples’ lives with a broader range of style tailored to each client,” she says. “I’m interested in designing for how people function and use their home—what’s important to them and their style. I remove my own inclinations and give them something truly unique,” she says. To wit, her motto is “DREAM IT. LOVE IT. LIVE IT.”